Northgate Official Payoff Shot

Northgate Mercado

Course
Logo & Packaging

Instructors
Bradford Prairie
Omar Garcia

Category
Corporate Rebrand

Deliverables
Logo
Brand Identity
Packaging

Overview

Northgate Market is a Southern California grocery chain known for its authentic Mexican products and community focus. I redesigned the brand to give it a fresh, modern look while staying true to its cultural roots.

Approach

This redesign brings a refreshed look to Northgate Market through a cohesive visual system—grounded in tradition but reimagined with bold, expressive elements.

ILllustrative Elements

Illustrations
Northgate Secondary Payoff
Employee Apron
Tortilla Payoff

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