Northgate Mercado
Course
Logo & Packaging
Instructors
Bradford Prairie
Omar Garcia
Category
Corporate Rebrand
Deliverables
Logo
Brand Identity
Packaging
Logo & Packaging
Instructors
Bradford Prairie
Omar Garcia
Category
Corporate Rebrand
Deliverables
Logo
Brand Identity
Packaging
Overview
Northgate Market is a family-owned Mexican supermarket chain founded in 1980 by the González family in Anaheim, California. It's known for its fresh produce, authentic Mexican products, and in-store tortillerías, the market has grown to over 40 locations, serving as a cultural hub for Latino communities across Southern California.
Approach
When rebranding this company, I wanted to make sure the style resonated with the community and reflected its culture in a genuine way. It was important for me to create something that felt authentic and meaningful, rather than just a quick refresh. I focused on incorporating a design that truly connected with the people and their heritage
