Yippi Payoff Image

Yippi

Overview

Yippi is a conceptual children’s beverage brand made with real fruit juice and naturally sweetened with monk fruit—offering a no-added-sugar option. The brand is designed to appeal to kids through cheerful visuals while aligning with modern health-conscious values.

Approach

I focused on bringing the brand to life through illustration—using hand-drawn tropical mascots and fun textures to create a bright, playful vibe. Everything was designed to feel joyful and engaging, with a look that stands out and feels fresh.